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Behind every breakthrough lies a great question. I help curious-minded people ask questions that spark clarity, insight and action.

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About me

I'm Andrea, a management consultant with over a decade of experience across industry and academia. I work with commercial, non-profit, academic and government organisations worldwide, helping them capture meaningful insights through mixed methods research.

I write about practical frameworks to help you discover what others miss. My main goal is to translate complex concepts into techniques that readers can use immediately.

My approach bridges theory and practice - something that comes from my squiggly educational path spanning nuclear engineering (MSc), civil engineering (PhD), business strategy (MBA) and leadership (Level 7 Diploma). I'm also a Fellow of the Chartered Management Institute (CMgr FCMI).