Research methods

This page is a collection of all my articles on research methods, grouped by topic:

General

• Why Mixed Methods Research Delivers Better Insights Than Single-Method Approaches

• How To Craft Research That Resonates With Real People

• In-Person Research Is Dead; Long Live In-Person Research

Online surveys

• 5 Common Survey Question Mistakes That Invalidate Your Research (And How to Fix Them)

• Building a Successful Survey Launch Strategy - It's Not as Easy as You Might Think

• The Art of the Escape Route: Why Your Survey Needs More Off-Ramps

Interviews

• The First 90 Seconds: Setting the Stage for Authentic Responses

• Can You Survive the 7 Interviewees of the Apocalypse?

• Don’t Fall for the PR Answer